At Scandibørn, we love brands that go beyond style and really think about how they can positively impact both parents and little ones. That’s why Etta Loves holds a special place in our hearts. Their products are not only gorgeous and luxuriously soft, but they also have science at the core of the brand, meaning every design is created to support your baby’s visual and cognitive development. Pretty amazing, right?
Let’s take a closer look at the brand, and why Etta Loves is a parenting essential that deserves a spot on your must-have list.
The Collection
Etta Loves offers a range of thoughtfully designed products, from super-soft organic cotton muslin cloths to sensory baby play mats, and comforters. Etta Loves is a certified B Corp, meaning each piece is made ethically, using sustainable materials that are gentle on both your baby’s skin and the planet. Whether it’s a muslin cloth to wipe up spills or a comforter for soothing, or a sensory baby play mat to stimulate playtime, every product is functional, stylish, and scientifically developed to stimulate your baby’s senses. They put the science in sensory.
The Science Behind the Designs
What truly sets Etta Loves apart is the science behind the brand. Each product is specifically created to enhance babies’ visual and cognitive development, transforming everyday essentials into sensory tools that captivate little ones.
Working closely with an expert Orthoptist and The Sussex Baby Lab, the team at Etta Loves carefully designs patterns to fit what babies can and can’t see at different stages of their early life. The result? Prints that not only mesmerise your baby but also promote crucial visual development, giving parents a little extra peace of mind (and a well-earned break!). It’s no wonder these products make it onto our parenting essential lists every time!
Why Two Age Ranges?
As your baby grows, so does their eyesight, and Etta Loves ensures their products grow with them. Their collection is divided into two key age ranges – Newborn to 4 months and 5+ months – so each stage of your baby’s visual journey is supported with designs that meet their developmental needs.
Newborn to 4 Months Range
In those first few months, babies see the world in blurry shades. Their vision is best stimulated by high-contrast patterns, which is why Etta Loves’ Newborn to 4 Months range is designed with beautiful black and white patterns. These striking prints capture babies' attention, helping them focus and engage with their surroundings. By around 4 months, babies begin to distinguish more colours, especially bold reds and greens, preparing them for the next stage of sensory development.
5+ Months Range
As babies start to see a broader spectrum of colours, Etta Loves’ 5+ months range introduces more vibrant, complex patterns. While the high-contrast black and white designs remain engaging, these new prints add darker tones and intricate patterns to challenge and stimulate your baby’s developing vision. The carefully chosen colour combinations are designed to both soothe and fascinate your little one, ensuring they stay captivated as their visual world expands.
Why We Love Etta Loves
Founded in 2016, Etta Loves has made science the foundation of their brand, working closely with vision experts like their PhD student at The Baby Lab at the University of Sussex. Their dedication to understanding how babies see and what they’re drawn to allows them to create products that are more than just pretty accessories – they’re powerful tools for supporting your baby’s development.
And for parents? The science-backed designs often result in mesmerised, calm babies – offering those all-important moments of peace and quiet!
Discover Etta Loves at Scandibørn
We’re thrilled to feature Etta Loves in our collection at Scandibørn. If you’re looking for beautiful, ethical, and scientifically designed baby products that offer so much more than meets the eye, you’ll fall in love with this brand. From sensory muslins to playmats that entertain and soothe, the Etta Loves range is perfect for parents who want the best for their baby’s development – without compromising on style.
Explore our edit of Etta Loves now and give your little one a sensory experience that’s as stylish as it is beneficial.
